Trustify founder Danny Bioce and Co-founder Jen Mellon both observed that truth, trust and security in the world was on the cusp of foundational change. It was not only acceptable but became common to use popular apps to facilitate real-life interactions between strangers. Lying on platforms like LinkedIn to build a modern-day resumé became accepted as part of everyday life. The next norm was puffing up Facebook profiles, Twitter accounts, Instagram photos and Snapchats to make you appear more successful, attractive, and most of all trustworthy. Next extreme gets scarier and more morose consisting of ISIS beheading people on YouTube daily.
Jen and Danny sensed that the world was on the precipice of a fundamental change regarding truth, trust, and safety. Today they are tackling these problems in a unique way, one of which is bringing awareness though this blog.